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AAA Insurance Named Brand of Year

AAA Insurance Named Brand of Year

AAA Insurance has earned 'Brand of the Year' status for its multi-line insurance offerings, according to the independent and prestigious 2018 Harris Poll EquiTrend Study.

Using an academically vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend survey captures and analyzes brand perceptions and measures and ranks them against key competitors in each category. In 2018, AAA Insurance ranked highest among leading competitors for its multi-line insurance products.

AAA Insurance received the highest numerical Equity Score among multi-line insurance brands included in the 2018 Harris Poll EquiTrend Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between Jan. 3, 2018 and Feb. 15, 2018. 'Highest Ranked' was determined by a pure ranking of a sample of multi-line insurance brands.

As North Americas largest motoring and leisure travel organization, AAA provides more than 58 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.

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