The new ownership at Harley-Davidson of Fargo hosted a grand opening celebration and a ribbon cutting on April 4 at the dealership, located at 600 West Main Avenue in West Fargo.
The new owners of Harley-Davidson of Fargo are Jim, Lonnie, Joe and Jimmy Entenman.
The four men represent two generations of the family-owned operation behind Glacial Lakes Harley-Davidson in Watertown, S.D. and J and L Harley-Davidson in Sioux Falls, S.D. The Entenmans were offered the Fargo dealership by former longtime owner Del Hofer.
“We have wanted to be part of the Fargo market for years,” Jim Entenman said. “When Del came to us, we knew we had some decisions to make. In the end, this is a win-win situation. We are really loving the people of Fargo and have some great plans for the future.”
In addition to the ribbon cutting, the grand opening weekend included free walking tacos on Saturday, a “meet the owners” reception, a drawing to win a dozen free pairs of Harley-Davidson eyewear by Wiley X and door prizes throughout the event.