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The new Harley-Davidson of Fargo shop plans to build near Interstate 94 in West Fargo. Submitted photo

Harley-Davidson rendering unveiled

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business Fargo,North Dakota 58102
West Fargo Pioneer
Harley-Davidson rendering unveiled
Fargo North Dakota 101 5th Street North 58102

New building to be built near Interstate

Harley-Davidson of Fargo has unveiled the first renderings of the new shop it plans to build in West Fargo on the nearly 10 acres of land it owns near Interstate 94.


The 25,000-square-foot store at I-94 and Sheyenne Street in West Fargo will feature the signature black and orange colors.

There will be room for seven service technicians to work and a Dyno machine for motorcycle tuning. 

The land area has room for expansion which may one day include a Rider’s Academy Riding Range, said co-owner Jim Entenman.

“The new store will offer easy access for our customers and be extremely visible from the interstate. We are an event-driven business and this will allow us to better serve the Fargo area,” he said.

His two sons, Joe and Jimmy and brother Lonnie partnered to purchase the West Fargo main location in 2013. Joe and Jimmy will be managing the North Dakota store.

Entenman has said Harley Davidson corporate had to approve final designs before the plans could be released.

The City Commission approved the design plans at its Monday meeting.

“I think we’re really fortunate to retain this business in West Fargo,” Commissioner Duane Hanson said.

Entenman attended Monday’s meeting and said he was happy to stay in West Fargo.

“The project has an eight-month construction period,” Entenman says. “We hope to be in the new building by May 1 of next year, if not sooner.”

The Entenmans own Glacial Lakes Harley-Davidson in Watertown, S.D., and J&L Harley-Davidson in Sioux Falls, S.D.

Entenman said Monday that the city has been very helpful with plans for the new building.

Planning Director Larry Weil paid the compliment right back and said the owners and architect have been easy to work with.

“I think it’s a real mutual benefit for the community,” Weil said.