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New Harley-Davidson shop in works

At an April 4 grand opening celebration at the Harley-Davidson of Fargo shop, bikers and Harley fans may get the chance to see the design plans for a new shop the owners plan to build near Interstate 94 by next year.

Members of the Entenman family, who bought the Harley-Davidson shop from longtime owner Dell Hofer in November, are negotiating a deal to buy 9¼ acres of land on the southwest corner of the intersection of I-94 and Sheyenne Street.

Jim Entenman, co-owner of J&L Harley-Davidson in Sioux Falls, S.D., said they hope to design plans for the new shop by the April 4 reopening celebration. He said the size, design and look of the building are still in early phases and will have to be approved by Harley’s corporate leaders. He hopes to have a design finished by the celebration, a planned open-house at the shop at 600 W. Main, or by mid-April at the latest.

His sons Joe and Jimmy Entenman negotiated the purchase deal for the Fargo shop from Hofer, a longtime friend, and now operate the West Fargo business but are leasing the shop space.

“It was a great day for the boys. It will be a great addition to our existing business,” Entenman said. “Dell was a well-known dealer throughout the Harley-Davidson world. We’re very happy we’ll be able to continue that.”

Entenman and his brother Lonnie opened their fist shop in Sioux Falls, in October 1975, which they still operate today. In 2006, the brothers opened a second Harley store in Watertown, S.D., and last year, when Entenman’s sons expressed an interest in moving to Fargo, Entenman said he fully supported the market expansion.

Matthew Marshall, director of economic development for West Fargo, said the Entenmans could have chosen to relocate the shop in West Fargo to anywhere in the metro. The city is excited and grateful that the family chose to remain in West Fargo.

“The fact they chose West Fargo is a great benefit to the city,” Marshall said. “It also validates the wonderful business climate that our city leaders have created here. We’re very happy they have chosen to stay.”

The new site on nearly 10 acres of land will allow the Entenmans to expand their footprint and staffing in the area. Entenman said the West Fargo shop employs about 15 people from technicians to sales, but by this summer, the family business hopes to employ about 25.

The size of the land purchase will also leave room for motorcycle- and Harley-themed events the shop has long been associated with.

“We’re really big into events, and that will give us the opportunity to get into more events like bike nights, demo rides and all that,” Entenman said.

The family plans to open the new shop by May 1, 2015.