Program provides helmet wearing incentive
As the school year comes to a close, children across North Dakota are becoming more active outside with bicycles, skateboards, inline skates and scooters. While these activities can provide good exercise, they also require a level of safety.
It's a fact helmets save lives and reduce injuries. That's why AAA has partnered with the North Dakota Sheriffs Association, the North Dakota Chiefs of Police Association, Safe Kids Fargo-Moorhead and Dairy Queen (DQ) for AAA's I Got Caught program.
Police departments in the local area will be among those participating, including West Fargo patrol officers.
During the summer months, children across the state will be rewarded with a free DQ ice cream when spotted wearing a helmet by a local law enforcement officer. When "caught", law enforcement will "cite" the child by issuing them a mock "ticket". The ticket will include a coupon for a free small ice cream cone at participating DQ restaurants.
"We know children are excited for warm weather activities, but we want to remind them and their parents to remember the importance of safety in preventing serious injuries," said Gene LaDoucer, AAA North Dakota spokesman. "Head injuries are easily preventable through proper use of a helmet. And now wearing one can lead to a trip to DQ...not the emergency room!"
"DQ is about fun and exciting memories and for our DQ fans what's more exciting than a bike ride to DQ!" says James Braasch, DQ marketing spokesperson. "All of the partners of this great program look forward to supporting North Dakota's future by rewarding the youths of today."
For information on bicycle safety, visit AAA.com/Safety. To find a DQ restaurant near you, visit http://www.DQ.com.