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New owners, same great committment to service

'Helping America fuel better' is the catch phrase adopted as the operating philosophy for Dan's Oil, a division of Petro Serve USA, since its acquisition by the member owned cooperative late last year.

The 70-plus-year-old business was founded by the late Dan Rheault and his wife, Marie, in Horace, and later was relocated to 413 W. Main Ave. in West Fargo where it has thrived for over 50 years, most recently operated by the Rheault children.

Kent Satrang, CEO and General Manager of Petro Serve USA, said the business will maintain the longstanding Dan's Oil commitment "of providing the same great service and competitive pricing with the same great people on staff assisting customers."

Toward that end, former owner Dennis Rheault has remained on board offering his expertise as manager of the bulk petroleum operation.

Dan's Oil continues to feature the same great inventory - bulk home heating fuel, gasoline, kerosene and antifreeze - with a key part of their operation the delivery aspect of bulk fuel oil and gasoline to both commercial and residential accounts. The business also maintains a variety of convenience store items.

There are also a few new welcome additions that only serve to enhance the offerings - bulk fuels and propane, as well as bulk lubricating oil.

"Ethanol and soy diesel are very important to us, so you might be seeing a lot more emphasis in these areas," Satrang stated. "We are a lot about renewable fuels and American made fuels, whether it's ethanol, bio-diesel, or Cenex refined fuel from Laurel, Montana, or Tesoro refined fuel, at the Mandan refinery, sourced from the Williston Basin.

Satrang said that Petro Serve USA is really enjoying their West Fargo connection through their acquisition and operation of the Dan's Oil division. "We really enjoy doing business in the community and have developed an appreciation for the relationship between Dan's Oil and the local people. We look forward to a long, successful association."

Besides the West Fargo Main Avenue location, Petro Serve USA also operates Dan's South at 2110 S. Univ. Dr., in Fargo.

Hours at Dan's Oil are 6:30 a.m. to 10 p.m. Monday through Saturday, and 8 a.m. to 10 p.m. on Sunday.

Inquiries can be made or orders placed by calling 282-3201.