Doug Anderson couldn't help but think about his 80-year-old mother-in-law when she was alone at home. She's "not living life" with that loneliness, he said.
It's people like her he wants to help as the vice president of marketing for New Perspective Senior Living, which opened part of its location in West Fargo in May and expects to fully open Monday, July 31.
"If she moved into the independent-living neighborhoods in one of our communities, she would just thrive because there's so many clubs, activities, events and outings, as well as all the other social activities that are done," Anderson said. "The impact that I can have on other people's lives similarly, that's how I got into it."
New Perspective initially had a opening day planned for March, but Executive Director Dawn Vaux said the company had a tough time finding workers in the area considering the low unemployment rate. The company is now shooting for the opening in late July, but the memory care portion for people with dementia, Alzheimer's, Parkinson's, etc., opened on May 8.
Director of Operations Julie Pitsenbarger said the West Fargo economic development commision reached out to New Perspective and got the ball rolling on the development. The finished product will have about 131 apartments with a mix of independent and assisted living options and 48 memory care living spaces. Pitsenbarger, who grew up in in the F-M area, said she thought West Fargo was a good fit because New Perspective is a smaller company and growing similar to West Fargo.
"It's a family oriented community," Pitsenbarger said. "It's such a growing environment. There are people who are in this area, and they don't want to go somewhere else. They don't want to go to the cities for senior living."
West Fargo's New Perspective will also have have chefs in a restaurant style dining room and three dining venues in the communities including a pub with beer and wine and bi-weekly happy hours, which Pitsenbarger said helps family relationships continue to grow.
"It gets the families here to have a social time," Regional Sales Director Beth Landers said. "There's no reason why, regardless of our age, we can't enjoy the things we enjoyed in our youth."
Anderson said the new location won't be a revolutionary difference between their past locations, which revolve around physical fitness, brain fitness, dining and nutrition and social or spiritual engagement. West Fargo's location will have a fitness center with air-resistant equipment designed for seniors, a warm water pool for aerobics and open swim times for seniors within the community who aren't living there and a walking club.
This location will also have have touch-screen computer labs with memory or brain stimulation exercises.
Vaux, who's been in the senior living business for 14 years, said with a campus-style living community, she hopes New Perspective stands apart with a more community-based approach.
"I think, overall, it's a huge lifestyle change when they get here," Vaux said.
What: New Perspectives Senior Living
Where: 645 33rd Avenue East
Contact: (701) 551-7700