WEST FARGO — Customers were lined up around the corner of Nothing Bundt Cakes when owners Rinda Norberg and Jenna Polich arrived an hour prior to the grand opening celebration that started at 10 a.m. Saturday, June 2.
"The first 50 people got free cake, and there was a line halfway around the building," Norberg said.
"I pulled up and was like, 'Oh boy, here we go,'" Polich added. "There were people in chairs and music playing."
Doris Callahan of Fargo was not among the crowd, but she was at the store at 816 24th Ave. E. near Costco when a Forum reporter stopped by Tuesday, June 4.
“Try a sample,” she said with a grin. “The story will write itself.”
Nothing Bundt Cakes is a national chain of bakeries that sells Bundt cakes in several flavors, including: chocolate/chocolate chip; classic vanilla; red velvet; white chocolate raspberry; confetti; carrot; lemon; marble; and pecan praline. A featured flavor, which is currently lemon raspberry, is switched out every few months. All flavors come with Nothing Bundt Cakes signature frosting made with cream cheese and real butter.
Before attending training in Dallas, Norberg said her favorite flavor was lemon and Polich liked carrot. They were surprised at their favorite after trying them all.
"We tried the gluten-free and it was actually our favorite. It's a chocolate chip cookie and it tastes just like it," Norberg said.
The store store sells 8- and 10-inch Bundt cakes, tiered Bundt cakes, miniature "Bundtlets" and bite-sized "Bundtinis."
The West Fargo store is the first for North Dakota and the 340th for Nothing Bundt Cakes.
Norberg credits people who knew about Nothing Bundt Cakes from locations in Maple Grove, Minn., Sioux Falls, S.D., and elsewhere for the robust business thus far.
"It’s (business) been great since we opened. A lot of people already know about the brand. Those people are key to us because they’re talking for us and spreading the word," Norberg said.
One thing Norberg wants people to know is that Nothing Bundt Cakes sells more than just cake.
"We're a one-stop shop. If you're on the way to a party, you can get a card, cake, balloons and a gift," she said.
Think of us as a "Bundtique," Polich added.
The store also provides ideas for packaging, decorating and arranging cakes for any occasion, including weddings.
"We’ve actually got quite a few weddings already for people who were going to go to Minneapolis (to pick them up) or have a family member bring them. We’ve been able to accommodate a lot of those people already," she said.
While the workforce shortage has been a challenge for some businesses this summer, Norberg said that's not the case at Nothing Bundt Cakes.
A bigger challenge is getting employees enough hours, Polich said.
"We got lucky," Norberg said.