FARGO -- We Play in Fargo is a 10-day celebration of music culminating with a 72-hour continuous jam session.

Julian Ruck, the organizer or the event said the current Guinness World Record is 50 hours. "We plan on beating that by a 22-hour window," Ruck said early Friday.

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The jam session is being held at The Cellar below Front Street Taproom from 11:59 p.m. Thursday and goes until 11:59 p.m. Sunday. All musicians, instruments and spectators welcome to drop by.