FARGO — The Fargo-Moorhead community has taken to social media to memorialize a well-known food truck owner who was fatally shot.

Jason "Jay" Allen Halvorson, 38, was gunned down about 1 a.m. Friday, June 7, near his Texas Q BBQ food truck in the parking lot of the former Sahr's Sudden Service station, 601 4th St. N.

Two men have been arrested on suspicion of intentional murder. One of the suspects told police a verbal confrontation preceded the shooting, according to court documents.

The suspects made their first court appearance Monday, June 10. Bail for both men was set at $2 million cash only.

Before the hearing, some of Halvorson’s relatives stopped by the shooting scene to mourn and take photos of flowers left in remembrance. They read a card placed inside a lantern from a friend of Halvorson’s and observed the parking lot where his life was taken.

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A GoFundMe site has been set up to help with funeral and memorial costs. The campaign has raised over $4,000 in two days.

Halvorson's cousins, Matthew Christenson and Andrew Brammer, described Halvorson in the online campaign as "extremely kind, hard-working, selfless, passionate in everything he did and brought joy to everyone around him."

"The world has truly lost a Giant amongst men," the site says. "He had a BIG personality and an even BIGGER heart. Everything Jay did was at 110%, including his very successful food truck business .... Here thousands of people came to know him as 'Pit Boss!' People were drawn to Jay not only for his mouth-watering barbecue but also for his BIGGER than life personality, jokes and one-liners."

"Jay is famous for saying, 'Never trust a skinny cook.' Jay's motto in life was, 'Hustle hard, non-stop, Dream BIG, Live your Life like there is no tomorrow.'"

A memorial service at Hanson-Runsvold Funeral Home, 215 7th St. S. in Fargo, is planned for 10 a.m. Thursday, June 13, with visitation starting at 9 a.m.

Here are some of the memories of Halvorson shared online: