When you can hear that familiar little bell ringing as you enter a local business you quickly become aware that it is that time of the year again.
At first it might catch you a little off guard, but then you realize it's the volunteers donating their time to The Salvation Army's annual Red Kettle Campaign which officially kicked off a week ago setting $825,000 to raise as its ambitious goal.
The importance of the campaign is monumental. The Salvation Army relies on community support to provide numerous programs and services to those in need.
In fact, The Salvation Army receives more support from the general public than any other charity in America.
And rightfully so.
The Salvation Army has been around spreading its good for a long time with 115 years of service to Cass and Clay County. The nonprofit organization is always there for the less fortunate men, women and children providing help in the form of monetary assistance, a meals program, food baskets, travel aid, and emergency disaster assistance, not only during the holiday season but each and every day of the year, highly visible as the need for their service and caring arises.
This time of the year their name is highly visible directly linked to the little red kettles established at a variety of locations to accept donations to support their services all-year long that will ultimately go a long way in enhancing the quality of life for many of our community neighbors.
With Thanksgiving upon us tomorrow we should all give a little extra thought to contributing whatever we can, wherever we can, whether it's helping fill the red kettles or providing groceries to various causes in order to stock local food pantries to feed the hungry.
With a passel of Kettle Campaign sites across the entire metro area, it's important that we do all we can to fill them to the brim in order to meet their annual goal.
It's even more meaningful this time of the year, with the holidays fast approaching, and the needs of the less fortunate even more intense.
So when you are out and about the next several weeks and you hear the bell ringing, don't hesitate to drop in whatever you have available. No matter what the amount, it all adds up very quickly; and when all is said and done, a little bit given by many will go a long way in positively impacting a person or family in need.