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Dan's Oil has new owners

A landmark family-owned business has changed hands effective July 1.

Dan's Oil and Service has been sold to Petro Serve USA, according to an announcement from Audrey Casperson, Carol Fjelstad, Elaine Wilhelmi and Dennis Rheault, owners of the longtime community business that has been serving area customers for the past 66 years. The business was originally founded in Horace by their parents Dan and Marie Rheault. Dan passed away in 2004 and Marie continues to make her home in Horace.

The decision to sell the business was based on the imminent retirement of Audrey, Elaine and Carol; while Dennis will remain on board in the capacity of Dan's Bulk Fuel Manager.

In a letter to customers, the Rheault's said the "decision was especially difficult considering our loyal customers, employees, business relationships and community. However, we are confident that Petro Serve USA is the best company to continue the business that was founded by our father."

"The new ownership also has a long-term history in the Fargo Moorhead area and will offer a stronger competitive base in order to provide the quality products and service that we have strived to deliver since 1941. We ask for your continued support for the business, under the new ownership."

"We didn't have anybody in the family expressing an interest to become involved," Dennis said, "so we decided the timing seemed right to do it now. This has been a great community to do business in. We've really enjoyed dealing with all our customers over the years and are grateful for their loyalty. We hope that we've served everyone well the duration of our time and are looking for that same service to continue. In accomplishing that, we tried to pick out the best fit all around. We are convinced that Petro Serve is the perfect choice and will do an excellent job for the customers and the total operation in general."

The business will continue under the name of Dan's Oil - a division of Petro Serve USA. The ownership transfer includes the West Fargo gas and convenience store at 413 W. Main Ave., the Fargo gas and convenience store at 2110 S. Univ. Dr., and the West Fargo/Horace bulk oil delivery service locations. All current employees will be retrained to serve under the new ownership. Dan's Service Center, also located at 413 W. Main Ave., is not affiliated with Petro Serve USA and will continue to operate at their current location as a separate business entity.

To insure that the change in ownership runs as smoothly as possible for all customers, Audrey, Carol, and Elaine will remain on board to assist until the transition is complete.

Inquiries can be made by calling 282-3201.